The mission of ICMAD is to represent, educate and foster the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide. Through industry events, competitions, guidance on regulatory and legislative issues, and networking opportunities, ICMAD proactively helps its members achieve success. For more about ICMAD, visit icmad.org or call 1-800-334-2623.

DIVERSION: Get a Bodyguard for Your Product and Packaging

 DIVERSION: Get a Bodyguard for Your Product and Packaging
Whether your company's sales model is retail, direct sales, or practitioner only; product diversion into other channels can cause channel erosion and lost sales. Don't leave your brand exposed to the risk of diversion; add security measures that act like a bodyguard for your packaged goods!

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Price: $125.00
In the beauty industry, diversion is the sale of professional salon products outside of their normal channels of distribution, otherwise known as "grey" markets. During this webinar, ICMAD member Nosco will explain how their diversion solutions are modular and scalable. These tools are designed to protect your product's brand and value with a flexible approach that matches your pace of implementation while considering number of products, deployment impact, and cost.