The mission of ICMAD is to represent, educate and foster the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide. Through industry events, competitions, guidance on regulatory and legislative issues, and networking opportunities, ICMAD proactively helps its members achieve success. For more about ICMAD, visit icmad.org or call 1-800-334-2623.

Are Your Marketing Claims Getting Unwanted Attention?-July, 2015 CPNA

 Are Your Marketing Claims Getting Unwanted Attention?-July, 2015 CPNA
The FTC has changed over the last ten years and has been increasingly interested in the beauty space. This session summarizes several basic principles regarding advertising and identifies the types of substantiation required by the FTC to avoid scrutiny and potentially expensive adverse consequences.
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Featuring Pam Busiek, ICMAD President and CEO, moderator, Ed Glynn Jr., Locke Lord LLP, Annie Ugurlayan, National Advertising Division (NAD), Sharon Blinkoff, Locke Lord LLP and Marian Gahagan, Merle Norman Cosmetics, Inc.

Ed Glynn, Partner, Locke Lord LLP, is a former senior official in the Federal Trade Commission (FTC) and advises clients on FTC investigations and advertising campaigns.

Annie Ugurlayan is a Senior Staff Attorney with the National Advertising Division (NAD), part of the Advertising Self Regulation System that includes the Advertising Self-Regulatory Council (ASRC). NAD reviews the truth and accuracy of national advertising claims.

Sharon Blinkof, Counsel, Locke Lord LLP, advises clients on FDA and FTC compliance matters pertaining to cosmetics, OTC drugs, dietary supplements and beauty appliances.

Marian Gahagan, Corporate Counsel, Merle Norman Cosmetics, Inc., provided a case study in how regulatory staff can work in harmony with their advertising department.