About ICMAD


The mission of ICMAD is to represent, educate and foster the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide. Through industry events, competitions, guidance on regulatory and legislative issues, and networking opportunities, ICMAD proactively helps its members achieve success. For more about ICMAD, visit icmad.org or call 1-800-334-2623.

Cosmetics and Personal Care Opportunities in India




 Cosmetics and Personal Care Opportunities in India
The health, beauty, and wellness industry in India is now at an all-time high, growing twice as fast as that of U.S. and European markets. A KPMG Wellness Sector report released in April of this year projected the size of India’s beauty and wellness market would nearly double to $13 billion by 2017-18. Demand for premium global brands is growing rapidly due to consumer exposure through media outlets which also leads to increased awareness of specialized beauty and cosmetic products.
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The health, beauty, and wellness industry in India is now at an all-time high, growing twice as fast as that of U.S. and European markets. A KPMG Wellness Sector report released in April of this year projected the size of India’s beauty and wellness market would nearly double to $13 billion by 2017-18. Demand for premium global brands is growing rapidly due to consumer exposure through media outlets which also leads to increased awareness of specialized beauty and cosmetic products. In recent years, there is also a corresponding growth in the spa segment leading to increased numbers and diversity of spas and products available to consumers. European brands are already present in the Indian market and gaining market share through aggressive sales strategies. Although U.S. products are regarded highly for their quality, there is still very low penetration of U.S. brands in the market, meaning there is tremendous market potential for U.S. companies. Join the U.S. Commercial Service and ICMAD to learn more about opportunities for your brand in India and how you can successfully enter this market.