ICMAD recently hosted Brian and Sandy Stewart as key-note speakers at our awards dinner at Cosmoprof in Las Vegas. The moving presentation captivated all who were in attendance and their story needs to continue to reach out further into our industry. The topic? Shark derived ingredients can be found throughout the cosmetic industry and there are devastating consequences to the continued demand for these ingredients for cosmetic purposes.
Award-winning filmmaker, biologist and conservationist Rob Stewart was trying to bring this information to the cosmetic industry when he was lost in a diving accident during the filming of Sharkwater Extinction.
Rob made it his life’s mission to save sharks from extinction by educating people about the use of shark and shark products in our everyday lives.
90 percent* of shark liver oil is sold to cosmetic producers. It should be good policy and practice to avoid using ingredients from endangered and threatened species, especially when alternate sources are already available
Rob’s parents, Sandy and Brian Stewart, completed the film and now working to continue his mission for shark and ocean conservation, forming the Rob Stewart Sharkwater Foundation. The Stewarts and the Foundation have promised to assist your brand in moving to alternate sources of Squalene/Squalane.
*Bloom Association, 2015
Did you know sharks are in cosmetics?
Rob Stewart’s award-winning film Sharkwater Extinction
brings the issue to light.
Shark Squalene/Squalane — oil from the livers of sharks, is a moisturizing agent used in lipstick, sunscreen, face cream, and many more beauty products. But Squalene/Squalene alternatives are readily available from olives, and synthetics made from sugar cane.
Talk to your supply chain
Confirm the source of your squalene and squalene with your raw material suppliers. They should be able to get this information readily. Many companies are simply unaware that the raw material they are using is sourced from sharks. If you find you have the opportunity to switch to a vegetable derived squalene/squalane raw material, you will not need to change your labels
. The ingredient name will remain the same.
Talk to the Stewarts & their Foundation – Add your company’s name to their list of #SharkFree cosmetics companies
The Stewarts are looking for participation from cosmetics companies to confirm their “Shark Free” status, or to confirm that they are switching over to vegetable derived squalene/squalene. They will include your company in their list of companies who are #SharkFree.
Talk to our Government
Also as a result of Rob’s work, this year Canada became the 1st
G20 nation to ban the trade in shark fins. U.S. legislation has been initiated, and should be platformed this Fall.
But more awareness is needed to save these majestic, important animals.
This fall, legislation will be voted on by the U.S. Congress and you can have an impact. Go to https://icmad.org/advocacy/contact-your-representative
to locate contact information for your representatives. We encourage you to take the time to voice your support of this legislation (https://www.congress.gov/bill/116th-congress/house-bill/737
In the coming months, Sandy and Brian Stewart will also be addressing a UN delegation to inspire additional global participants to support similar legislative initiatives to the ones making headway in North America.
Read More & Watch the Films:
Read the article There’s a Shark in my Lipstick!? on the SharkWater website: https://www.sharkwater.com/help-save-sharks/theres-a-shark-in-my-lipstick/
ROB STEWART: SHARKS IN COSMETICS:
VIEW SHARKWATER EXTINCTION TRAILER:
A TRIBUTE TO ROB STEWART VIDEO:
For anyone wishing to see the full film, it is widely available on ITunes, OnDemand platforms and free on Amazon Prime.
In Rob’s own words: “Conservation is the preservation of human life on earth. And that, above all, is worth fighting for.”
If you have any questions or would like to discuss this topic further, please contact us or visit sharkwater.com:
Meredith Petillo, Director of Regulatory & Technical Services firstname.lastname@example.org