About ICMAD


The mission of ICMAD is to represent, educate and foster the growth and profitability of entrepreneurial companies in the cosmetic and personal care industries worldwide. Through industry events, competitions, guidance on regulatory and legislative issues, and networking opportunities, ICMAD proactively helps its members achieve success. For more about ICMAD, visit icmad.org or call 1-800-334-2623.

The Impacts of Information Deficiencies in New Product Introductions




 The Impacts of Information Deficiencies in New Product Introductions
Too often, new products experience delays and unexpected costs due to difficulties in collecting, organizing, sharing, and accessing up-to-date information. These gaps in information cause launch delays, costly reworking of products and packaging, as well as create business and brand reputation risks that come from launching products that are not 100% compliant.
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Too often, new products experience delays and unexpected costs due to difficulties in collecting, organizing, sharing, and accessing up-to-date information. These gaps in information cause launch delays, costly reworking of products and packaging, as well as create business and brand reputation risks that come from launching products that are not 100% compliant.